The Home of Reuse team, from left to right: Florian Runden, Lisa Runden, Saralena Gülker & Ward Scheelen

Our
vision

A world in which the circular economy becomes a matter of course – because everyone joins in.

Our
mission

We make reusability simple, attractive and inevitable – by connecting people, democratising knowledge and scaling solutions.

After all, real transformation does not just come from isolated solutions, but from a society that is enlightened. With “Home of Reuse”, we want to empower people to make informed decisions in their private and professional lives – in favour of reusable and against disposable.

And that’s what we do:

Sharing knowledge – understandable for everyone

We break down complex studies, laws and technologies into practical instructions. Transformation should not fail due to a lack of information.

Creating acceptance – through transparency and role models

We want to create visibility for the compatibility of ecology and economy through the circular economy and share real success stories.

Strengthening community – from lone warriors to movement

There is room for everyone at the Home of Reuse – from pioneers to sceptics and newcomers. We are convinced that change requires dialogue, not monologue. Our open source approach is designed to support this: Everyone can share best practices, use the available information or provide feedback.

Home of Reuse is for …

Companies that feel they need to change something but don’t know how.

Employees who have to be convincing on a day-to-day basis – with facts, not necessarily with morals.

Politicians should create framework conditions that make our economy and society more resilient.

Home of Reuse ist für …

Unternehmen, die spüren, dass sie etwas ändern müssen aber nicht wissen, wie.

Mitarbeitende, die im Alltag überzeugen müssen und zwar mit Fakten, nicht zwingend mit Moral.

Die Politik, die Rahmenbedingungen schaffen sollte, die unsere Wirtschaft und Gesellschaft resilient aufstellen.

Our vision

Our mission